Visitation restrictions make it hard for both buying and selling parties in cases where products need to be demonstrated to showcase its potential within the buyer's activities. Reeinvent's team has collaborated with VEIDEC to create a Vinnova-funded innovative AI solution for establishing a new and sustainable way of working.

“When we started VEIDEC in 1993 we had only four chemical products. Now we have more than three hundred, but our ambition now is the same as it was then: When you use one of our products, you can rest assured that you have selected the best alternative regarding quality, the user’s health and the environment. We have 25 years of experience in helping our customers to work in a safe and efficient way, and we love sharing our knowledge.” — Rickard Pålsson and Hans Pettersson, founders of VEIDEC.

Visitation restrictions make it hard for both buying and selling parties in cases where products need to be demonstrated to showcase its potential within the buyer's activities. Many industries today depend on physical meetings for this. The project, run by VEIDEC in collaboration with Reeinvent, aims to capture the power of the need to limit visits to establish a new sustainable way of working where these demonstrations can take place virtually instead. The project has been funded by Vinnova, Sweden’s Innovation Agency. 

There is also an economic upside to the solution in addition to managing the Corona situation and the environmental benefits. In selling companies, there is great potential in this by both reducing travel and the time being spent on traveling itself. By being a leading sales company, you open the eyes of buyers to how modern technology can be used. It will create an expectation that other selling companies will also follow the good example.

The project has been based on the solution that existed for planning physical visits to instead plan and execute virtual ones. Standard solutions have been used to adapt to the special situation of a virtual product demonstration. With the help of an AI solution, we have analyzed suitable customers from the customer base to book and which products to demonstrate. Together with the users, we have found the right balance between prepared material and more ad-hoc solutions based on the sales call.