Organizations constantly strive to refine their products and services, and AI has become an invaluable tool. For Veidec AB, a Malmö-based SME, Reeinvent initiated a project to develop an AI-driven solution that optimizes product offerings and improves the service experience through dynamic, data-backed decisions.
So, What does Veidec system do?
By analyzing historical buying patterns, the Veidec system identifies products that may complement the clients’ current needs, proactively suggesting items that could benefit them alongside their regular purchases. This personalized approach not only improves client satisfaction but also adapts the delivery of products and services based on customer preferences—whether in-person or remote—saving time, reducing costs, and minimizing environmental impact.
With the initial concept in mind, we worked closely with Veidec to refine and tailor requirements. Through a collaborative approach, we developed a solution that analyzes data, pinpoints customer needs and identifies complementary products, transforming Veidec’s sales interactions into more targeted, meaningful engagements. This client-centric strategy allows Veidec to anticipate client needs, creating a smooth experience and strengthening customer relationships.
“With just an initial concept in mind, Reeinvent helped us refine our requirements and found an excellent path forward to bring our ideas to life. This solution has become an integral part of our daily work and significantly strengthened our relationships with clients.”
— Dan, Veidec AB
Business Challenges
Identifying customer needs with precision is the primary challenge for many organizations, and this project was no exception. Accurately predicting additional products that customers might benefit from required leveraging complex data sets and advanced analytics. To deliver actionable insights, our AI model had to be strong, adaptable, and consistently reliable.
Another challenge lay in balancing customer preferences with logistical considerations. Determining when a client would benefit most from on-site versus remote interactions required a nuanced, data-driven approach. By introducing AI to evaluate each interaction, Veidec could optimize both customer satisfaction and operational efficiency, aligning service delivery with their client's unique needs and minimizing environmental impact.
Solution approach
Using advanced machine learning algorithms, we developed data-driven AI models that learn from buying patterns, preferences, and behaviors. The result was a predictive tool that not only identifies the products most relevant to each client but also anticipates potential future needs. This allowed Veidec’s sales team to proactively address client needs, driving both satisfaction and loyalty through a more personalized, value-driven approach.
To complement the product recommendation system, we developed a decision-making framework that identifies the most effective method of engagement for each customer. This framework considers the client's profile, product type, and logistical factors to determine whether an on-site visit or remote interaction would be most suitable. The impact is double: it enhances the efficiency of sales interactions and reduces unnecessary travel, both of which contribute to Veidec’s sustainability goals.
“It was a pleasure to be part of this project. We started with an idea and ended up with a fully developed solution that is now a natural part of our daily business.”
— Selvedin Dokara, Senior Software Engineer @ Reeinvent
Business Impact
Since implementing the AI-driven solution, Veidec AB has witnessed several positive outcomes. Customer satisfaction has improved as clients now receive proactive product recommendations tailored to their unique preferences. The sales team has become more efficient, focusing their energy on interactions that are more likely to lead to conversions, thus increasing sales effectiveness.
Cost and time savings have also been achieved. The solution’s capacity to determine the optimal delivery method has reduced operational costs minimized unnecessary travel, and led to a more strategic allocation of resources. Additionally, this AI-driven strategy has helped Veidec reduce its carbon footprint, positioning the company as an environmentally conscious leader in its industry.
As organizations continue to evolve in their approach to customer service and product delivery, Veidec AB’s journey with AI stands as a testament to how technology can shape a more efficient, personalized, and sustainable business model. With the support of Reeinvent, Veidec has transformed an initial concept into a crucial part of its daily operations, proving that AI-driven solutions can enhance customer satisfaction, optimize resources, and support corporate sustainability goals.
For more insights on our approach to product and service optimization, reach out.
